Section Title

Brand Standards

Communicators’ Forum: Events

May 30, 2013
Blau Auditorium, Ross School of Business
8-10:30 AM

Registration details

Register now at: http://doodle.com/hiky58dmeqnzewi2 

Session details

The University of Michigan is recognized globally for its tradition of excellence and achievement. Our brand research calls it "prestige for the public good," and it's all about the university's unique combination of academic strength, public ethos and heritage/culture. Success stories across the university build reputation and brand perception, and each of our individual units share the equity and positive association with U-M in the hearts and minds of stakeholders.

It's time to "row together." Harnessing and crafting a shared and unified visual brand presents a wonderful opportunity to strengthen our collective brand image, enabling us to effectively and consistently communicate our unique voice, message and contributions to the world.

Please join us for the next Communicators' Forum where Vice President Lisa Rudgers will provide an update on U-M's marketing and communications platform. Then U-M's brand manager Steve Busch will share the results of his team's efforts to create a refreshed, campus wide visual identity system. U-M's creative director Kelly Fuligni will also introduce new online branding tools and resources that have been developed for U-M communicators.

Morning refreshments will be served starting at 8 am. The presentation will begin at 8:30 am.

Look forward to seeing you.

Presentations from past events

Did you miss an event? We’ve got you covered. You can now download a PDF of any of this year’s presentations. We’ve also included contact names for fellow communicators, which we hope you’ll take advantage of to connect with and tap into the vast and deep expertise that exists on our campus.