Communicators’ Forum: Events
BEHIND THE CAMPAIGN CURTAIN: THE INSIDE STORY ON “VICTORS FOR MICHIGAN”
With Tom Szczepanski, Senior Executive Director, Marketing & Annual Giving, Office of University Development
October 24 • 8–10 a.m. • Blau Auditorium, Ross School of Business
Register now at: http://www.doodle.com/82rexcsfuuamwx89
Specialty Forum Sub-group Signup
In November, the “Victors for Michigan” campaign begins. Get ready for the big kickoff at the October Communicators’ Forum, as Tom Szczepanski and his OUD colleagues share a behind-the-scenes look at the creation of marketing elements for “Victors for Michigan.”
The presentation will cover the marketing and communications plan, as well as feature new details and insights that will help ensure the University delivers a unified campaign message to its various constituents.
We’ll also be unveiling some format changes for Communicators’ Forum this year, including the introduction of “subject-specific” meetings on a wide range of topics, including video, digital, writing, and more. Details to come.
Morning refreshments will be served from 8–8:30 a.m. We hope to see you there!
Presentations from past events
Did you miss an event? We’ve got you covered. You can now download a PDF of any of this year’s presentations. We’ve also included contact names for fellow communicators, which we hope you’ll take advantage of to connect with and tap into the vast and deep expertise that exists on our campus.