Section Title

Brand Standards

Marquee Policy

University of Michigan Marquee Policy

Overview:

The Stadium Boulevard Marquee is located at the Michigan Stadium / Crisler Center Complex on the Athletic Campus on the north side of Stadium Boulevard. Stadium Boulevard averages a daily traffic count of over 25,000 cars, excluding football game day traffic.

Select spots in the rotation have been offered by the Athletic Department for the university’s use as a communication tool to the greater University of Michigan and Ann Arbor community to announce points of pride and university-wide initiatives. Marquee use is limited to the University of Michigan community only (i.e. the 19 schools and colleges, institutes, centers, and university-wide initiatives).

Marquee Submission:

Send submissions to: idstandards@umich.edu

Submission are approved in a collaborative effort between the Office of Communications and the Athletics Department. Approved submissions will appear in marquee rotation 48 hours after final approval. Anticipate a two week turn-around time for approvals.

Rotation Schedule:

The Marquee runs daily from 6:30 a.m. - 10:30 p.m.

Content will appear in rotation a minimum of 1 week, and up to a maximum of 3 weeks. Additional rotation time may be allocated to university messages at the discretion of the academic promotional/awareness calendar.

The university reserves the right to disrupt the schedule at the discretion of the Office of Communications and/or the Athletic Department.

Guidelines - Specs:

Content must be submitted to fit the below mentioned specs:

  • Graphic Size: 1920 x 1080
  • Graphic Bugger: Place all text and images at least 50 pixels from the edges
  • Support Graphic Format: JPG (preferred) or PNG
  • Minimum Resolution: 300 dpi

Messaging Guidelines:

  • Alignment with U-M’s Public Ethos – for the greater good
  • Drive awareness of U-M’s academic excellence
  • Drive awareness of U-M’s local – global influence
  • Promotion of event beyond U-M campus (Ann Arbor community)
  • Public Service Announcement
  • Celebratory
  • Commemorative
  • Humanitarian

Creative Guidelines:

  • Concept should be communicated with 7 words or less (whenever possible)
  • Messaging needs to be clear and provide context
  • Imagery is static with no video, sound or movement.
  • Creative must be branded with the university logo, or official unit signature.
  • Avoid bright color pallets as a primary background color (legibility)

Examples of content not considered acceptable for the Marquee include:

  • Promotion of local/topical events for campus community only
  • Selling or providing of products or services
  • Third party/external partnership promotion or logos