Section Title
Brand Standards
Marquee Policy
University of Michigan Marquee Policy
Overview:
The Stadium Boulevard Marquee is located at the Michigan Stadium / Crisler Center Complex on the Athletic Campus on the north side of Stadium Boulevard. Stadium Boulevard averages a daily traffic count of over 25,000 cars, excluding football game day traffic.
Select spots in the rotation have been offered by the Athletic Department for the university’s use as a communication tool to the greater University of Michigan and Ann Arbor community to announce points of pride and university-wide initiatives. Marquee use is limited to the University of Michigan community only (i.e. the 19 schools and colleges, institutes, centers, and university-wide initiatives).
Marquee Submission:
Send submissions to: idstandards@umich.edu
Submission are approved in a collaborative effort between the Office of Communications and the Athletics Department. Approved submissions will appear in marquee rotation 48 hours after final approval. Anticipate a two week turn-around time for approvals.
Rotation Schedule:
The Marquee runs daily from 6:30 a.m. - 10:30 p.m.
Content will appear in rotation a minimum of 1 week, and up to a maximum of 3 weeks. Additional rotation time may be allocated to university messages at the discretion of the academic promotional/awareness calendar.
The university reserves the right to disrupt the schedule at the discretion of the Office of Communications and/or the Athletic Department.
Guidelines - Specs:
Content must be submitted to fit the below mentioned specs:
- Graphic Size: 1920 x 1080
- Graphic Buffer: Place all text and images at least 50 pixels from the edges
- Support Graphic Format: JPG (preferred) or PNG
- Minimum Resolution: 300 dpi
Messaging Guidelines:
- Alignment with U-M’s Public Ethos – for the greater good
- Drive awareness of U-M’s academic excellence
- Drive awareness of U-M’s local – global influence
- Promotion of event beyond U-M campus (Ann Arbor community)
- Public Service Announcement
- Celebratory
- Commemorative
- Humanitarian
Creative Guidelines:
- Concept should be communicated with 7 words or less (whenever possible)
- Messaging needs to be clear and provide context
- Imagery is static with no video, sound or movement.
- Creative must be branded with the university logo, or official unit signature.
- Avoid bright color palettes as a primary background color (legibility)
Examples of content not considered acceptable for the Marquee include:
- Promotion of local/topical events for campus community only
- Selling or providing of products or services
- Third party/external partnership promotion or logos