Marketing & Communications Impact

2016 Fiscal Highlights, Impact and Reach

News: Fiscal Year 2016

Michigan News
Peer Comparison
Number of stories per month
  • Peers - Public

    NOTE: UCLA’s June results were boosted by the announcement of a Supreme Court ruling on affirmative action as well as a large donor gift.

  • Peers - Private

    NOTE: Harvard’s May results spiked with the announcement that Malia Obama would be attending that university.

Top News Sources
Number of U-M stories this quarter
  • 448
    Washington
    Post
  • 380
    New York
    Times
  • 255
    Wall Street
    Journal
  • 46
    NPR
News Stories
National - 222,858 / Global - 73,738
Top 10 Experts

Social: Fiscal Year 2016

Social Media
Facebook
748,352

Followers

  • 2.12%
    Yearly Growth Rate
  • 76M+
    Yearly Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
152,658

Followers

  • 5.44%
    Yearly Growth Rate
  • 14.5M
    Yearly Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private

Digital: Fiscal Year 2016

Digital
30,696,452

OVPGC total pageviews

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • Global Michigan
  • Public Affairs
  • World Class
  • Arts & Culture
  • Español
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Innovate Blue
27,621,703

Gateway total pageviews

  • 4,828,179
    Gateway Unique Visitors
  • 66,949
    Gateway Feature Clickthroughs
Top 6 clickthroughs
  • 1
    Mammoth Discovery
  • 2
    #MGoGrad
  • 3
    Mcity Opens