Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: October - December 2017

Michigan News
Peer Comparison
Number of stories per month
  • Peers - Public
  • Peers - Private
Top News Sources
Number of U-M stories this quarter
  • 49
    Washington
    Post
  • 72
    New York
    Times
  • 41
    Wall Street
    Journal
  • 40
    NPR
News Stories
National - 70,515 / International - 18,495
Top 5 Experts

Social: October - December 2017

Social Media
Facebook
773,083

Followers

  • .07%
    Growth Rate
  • 12.4M
    Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
193,806

Followers

  • 1.42%
    Growth Rate
  • 4.6M
    Total Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Instagram
157,007

Followers

  • 2%
    Growth Rate
  • 339K+
    Quarterly Likes
  • Peers - Public
  • Peers - Private

Digital: October - December 2017

Digital
6,796,018

OVPC total pageviews

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • Global Michigan
  • Public Affairs
  • World Class
  • Arts & Culture
  • EspaƱol
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Innovate Blue
5,968,746

Gateway total pageviews

  • 1,124,496
    Gateway Unique Visitors
  • 9,767
    Gateway Feature Clickthroughs
Top 6 clickthroughs

View the OVPC Michigan In Review report, featuring U-M communications highlights.