November 4, 2015 update

Some intro copy (from Lisa?) can go here. Other slides, embeds, or links can be added. Order is easily changed.

Marketing updates

Established advertising agency of record status for Dearborn

Major milestone achieved in the last year by taking on 4 school website redesigns for Kinesiology, SPH, Nursing and SMTD.

Michigan Creative developed and launched the new diversity.umich.edu website in October, in advance of the campus-wide Diversity Summit.

Michigan Creative developed a robust integrated marketing plan to promote the campus-wide diversity summit. Michigan Creative took the lead on developing the overarching promotional plan, and collaborated with OVPGC, the Diversity Working Group, the Office Diversity, Equity & Inclusion and the President’s office on the promotional rollout. The campaign created campus-wide awareness of the summit and the events, leading to full attendance at the key events.

Social Media

The University of Michigan is the only higher education institution in the United States to rank within the Top 10 for audience size on all major social media platforms.

UMSocial ranking

 

 

 

Public Affairs

This fall the Public Affairs team has been working on projects including: media interviews to launch the president’s second year; the President’s Leadership Breakfast initiatives; the Diversity Summit; Greek Life; alcohol harm among students; and a wide range of media inquiries ranging from fall enrollment and the endowment to background checks and budgets.

Much of our work is behind-the-scenes, and no news in the media is good news.

From the Internal Communications side, the Record is having another strong year, with solid engagement on the Record website, a more visual presentation of only-in-the-Record stories in print and another year a record-setting advertising sales.

 

Michigan News

We’ve consistently placed in the top three among public and private peers in media mentions this past year.

Fantastic stories that have done well in national and international media: The National Medal of Arts, M-Prize, the New York Philharmonic. Our “cultural collections” stories —John Dingell, Orson Welles, Jack Kevorkian, Carl Levin

Our global travel this year for some amazing projects and media connections included Ethiopia, where U-M is a partner in the medical revolution, and Mexico, where researchers are studying the role lizards play in controlling a coffee plant bug. Our storytellers also traveled to Ghana, London, Australia, China and Chile.

In the new Michigan News studio, we have had dozens of live satellite uplink interviews and ISDN high quality radio interviews with our faculty experts about their research and timely news topics on NBC, ABC News Network, Fox News, CNN, CNN International, MSNBC, NPR, BBC, RTV in Russia TV, CCTV in China, CBC, AL Jazeera, Bloomberg Radio and more.

The Michigan News-produced video of the mammoth bones excavation has more than 650,000 views on YouTube. We also supplied extra shots/b-roll to dozens of media and news websites that posted their own video, or embedded ours with U-M credit, which adds another 200,000-plus views to the video story. Our story and Michigan Photography photos appeared around the world in more than 1,000 media outlets and news websites, plus hundreds of TV news and radio stations.

 

Michigan Photography

In June Michigan Photography hosted 125 university photographers from around the country – and a few international ones as well – for a weeklong symposium. We brought in several world-renowned photographers, including two Pulitzer winners and a winner of the World Press Photo award, not to mention two sports illustrated photographers, for a week of classes and inspiration. Highlighting the event was Eric Bronson being named the university photographer of the year for the second time in three years.

Our program of posting collections of campus images and allowing communicators to have free access is a continuing success. Through October 110 different clients have downloaded nearly 1600 photos from the second group of images posted this fiscal year. The next collection is being gathered as we speak and will be available in the next two weeks.

MammothSite15(165).w600h0

 

Michigan Media

Michigan Media is coming off its most successful first quarter ever in regard to total revenue.

U-M Flint Campaign Video

Battery Lab Video – featured in Crain’s and other publications

School of Dentistry video

Welcome Back Video

 

Michigan Media is making extensive use of camera motion techniques using sliders, dollies, jibs and time lapse.

On behalf of OVPGC, Michigan Media is engaged in two projects to allow us to better brand all our videos for university clients

  1. We are gathering a vast new collection of video footage of U-M activities and events.
  2. We are commissioning new U-M themed music compositions – working with local composer Levi Taylor and U-M music grad James Naigus.

 

 

Michigan Radio

Journalism – News — Michigan Radio has been one of the lead media outlets telling the story of the Flint water crisis. Our reporters broke key elements of the story.

Connections is a State of Opportunity documentary about the power of networks, produced and narrated by Jennifer Guerra. The documentary is one of our latest contributions to the multi-year State of Opportunity project fully funded for Michigan Radio by the Kellogg Foundation.

Fundraising;

  • Michigan Radio has had 57,731* donors contribute to the Victors for Michigan Campaign – that’s 21% of all UM donors to this campaign *(not exclusive, though)
  • 13,346 of our current donors are giving monthly as part of our sustainer program. 40% of our membership goal will come from this sustainer group.

Programming

  • Six different Michigan Radio reporters had features on NPR network programs in October alone, telling important Michigan stories to a nationwide audience.
  • In 2016, we are introducing a 100% paid internship program in our newsroom and in other areas around the station – allowing for greater diversity among our interns, not just those who are able to work unpaid for a semester or full year.

Marketing notables:

  • Michigan Radio has produced and hosted 11 Issues & Ale community outreach events attended by over 850 people in cities across our coverage area including Ann Arbor, Ypsilanti, Detroit, Grand Rapids and Lansing.
  • Presented sold out live events in this fiscal year featuring Ira Glass in East Lansing, A Prairie Home Companion in Detroit, and The Moth Mainstage in Ann Arbor.
  • Presented out first Day of Opportunity in April, where listeners could volunteer with station staff at area non-profit agencies. Over 100 people volunteered at 3 locations

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