Meeting Minutes: November

Attending: Matthew Adams, PF Anderson, Glenda Bullock, Chase Masters, Nicole Rhoads, Matt Thieleman, Alaina Wiens

ROUNDTABLE (Tips, Tools, Techniques, Trouble)

PATRICIA

Getting Your Google Out:
1) Account Data Liberation https://plus.google.com/u/0/settings/exportdata
2) Takeout https://www.google.com/takeout/

Social Media Wedding
@cookbook / eat-tweet

SearchHash > search hashtags, export to spreadsheet
BackUpMyTweets

#iimi
International Institute New Media Symposium (will do blogpost)

NICOLE
launched new websites for the UM News Services
Check out the navbar

Common challenge to find images to support stories. Resources:
MLibrary Image Archive; check box for “Filter by Format: Image Collections”
Wikimedia Commons

Accessibility resources – Fonts:
Dyslexie
Read Regular

CHASE

SnapBird > search people

Google Plus: Social Media at Michigan for Communicators
Chase is the administrator

ALAINA

- G+, not a koolaid drinker
- Muppet Google Hangout
- SI alumni mag special issue on social media
- Facebook metrics
- Brands don’t have a choice about adopting G+, because search is so important, and G+ feeds into search discovery

SOCIAL MEDIA MANAGER POSITIONS

Some great applications have come in. Everything still in process.

HIGHEDWEB

HighEdWeb: http://2011.highedweb.org/
#heweb11
“HighEdWeb is the annual conference for all higher education Web professionals—from programmers to marketers to designers to all team members in-between—who want to explore the unique Web issues facing colleges and universities.”

Blogpost coming on this. Key highlights:

Blogging by students & investors blogging (Ross)
Crisis communications
- carefully crafted messages
- keep an archive of examples & best practices
- use simple phrasing
- learn more via Twitter #smem
Customer service
- post response flowchart (DePaul)
- Air Force blog post response flowchart
Realtime campus event coverage
- Universities spend 99% of event-related resources on the 1% who actually come to events
- How to maximise engaged audience via backchannel. (2nd chair flautist story)
- More: higheredlive.com
- Opportunity: commencement, live tweeting
- Opportunity: HASTAC11 at UM
Better education through the web
- Storify (not for conversation, but for documenting)
- Digeridoo post story
Carrying the banner
- reinventing the news
- Slideshare
- Tufts Now
Microdonations via social media (is there a UM policy on this?)
Best practices
- use hashtags
- engage in conversation

Examples:

Why Choose Oberlin

Operation Hail