Section Title

Brand Standards

Style Guide: Boilerplates

  • About the University of Michigan

    One of the nation's top public universities, the University of Michigan has been a leader in research, learning, and teaching for more than 200 years. U-M's alumni body is one of the largest in the world and includes a U.S. president, scientists, actors, astronauts, and inventors. The university, which also boasts a world-renowned intercollegiate athletics program, has been the site of many important events in U.S. history, including JFK's announcement of the Peace Corps, LBJ's "Great Society" speech, and the clinical trials of the Salk polio vaccine. The main campus in Ann Arbor comprises 19 schools and colleges; there are also regional campuses in Dearborn and Flint, and a nationally ranked health system, Michigan Medicine. In 2017, U-M celebrated its bicentennial, marking 200 years since its founding in the city of Detroit.

  • Accreditation

    Federal law requires that whenever an institution makes reference to its affiliation with its accrediting organization, which for the University of Michigan is the Higher Learning Commission, it will include the organization’s address and telephone number. In cases where your unit’s recruiting materials (or other widely disseminated materials that advertise academic programs) mention that U-M is an institution accredited by the Higher Learning Commission, there is specific language you must use.

    The preferred statement is:

    “The University of Michigan is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois 60602-2504. Phone: (800) 621-7440; (312) 263-0456; Fax: (312) 263-7462.”

  • Campus Safety statement

    Everyone who applies to the University of Michigan, either as a student or as an employee, must receive a copy of this statement, either in an application or in accompanying application materials.

    The statement reads as follows:

    Each year, the University of Michigan prepares an “Annual Security Report” and "Annual Fire Safety Report". The report, which is issued each October 1, contains detailed information on campus safety and security policies, procedures, and programs, including information on: emergency services, security telephone numbers, sexual assault policy, stalking laws, handling obscene phone calls, sexual harassment policy, dealing with workplace violence and threats, police agencies, health services, counseling services, safe transportation after dark, safety tips, and alcohol and drug policies and programs. The report also includes statistics concerning crimes on campus. If you would like to receive a complete copy, visit the U-M Division of Public Safety and Security website at or call (734) 763-8391.

  • Consent to photograph or record electronically

    When filming, videotaping, audio recording or photographing in a public space where people don't have a reasonable expectation of privacy, for example in the stadium, there is no need to seek permission to capture images for news or archival purposes. As a courtesy, when filming, videotaping, audio recording or photographing for a commercial movie, marketing materials or photographs for sale in a public space, we recommend you let people know that they may be caught on film so they can choose to avoid the shot. This can be done with a sign or leaflet handed out.

    When filming, videotaping, audio recording or photographing individuals for marketing purposes, a documentary-style production, an interview, or a performance capture, we always should use a consent form. The consent form protects both the subject of the image/recording and the university, by spelling out the terms under which the image/recording is being taken. Signing the release ensures that the subject or “model” understands there is no monetary or other compensation coming from the university, and also that the subject or model can expect the university to use the media only in an appropriate manner.

    As a rule, we don’t seek permission from faculty to film or videotape interviews, unless we are capturing a proprietary performance. It is assumed by virtue of their employment that we can capture comments about their work. We do seek permission from students when they are interviewed.

    We generally don’t need a consent form for images shot for news purposes, unless minor children who are visiting the university or participating in one of its programs are involved. In those cases, most programs (or the schools from which the children come) may already have secured permission from the parents, but we should check this in advance.

    While you are free to use your own consent form, the U-M Consent Form (PDF) has been approved by the General Counsel’s office and is highly recommended. PLEASE NOTE: minors need to have a parent or guardian sign the release. A photo/video release form in business card size for department use is available in pdf format here .

    The Office of the General Counsel recommends completed Consent to Photograph or Film Electronically forms be maintained for whatever time period an office wishes to retain the ability to use the relevant photos in any manner. This may be done by storing the original paper copies of the forms or by scanning the original forms to store the information electronically.

  • Copyright language

    All U-M websites and print materials should include the following copyright line:

    © 2018 Regents of the University of Michigan

    You may use either the copyright symbol (©) or spell out the word “copyright.”

    Please also see for more information on how to list the U-M Regents.

  • Executive officers

    Michigan Medicine Executive Officers list available on the Michigan Medicine Brand Guidelines website.

    Mark S. Schlissel
    2074 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-6270; FAX (734) 936-3529

    Deba Dutta
    Chancellor, University of Michigan-Flint
    221 University Pavilion
    Flint, MI 48503-2186
    (810) 762-3322; FAX (810) 762-3513

    Sally J. Churchill
    Vice President and Secretary of the University
    2014 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 763-5553; FAX (734) 763-8011

    Domenico Grasso
    Chancellor, University of Michigan-Dearborn
    1070 Administration Building
    4901 Evergreen Road
    Dearborn, MI 48128-1491
    (313) 593-5500; FAX (313) 593-5204

    E. Royster Harper
    Vice President for Student Life
    6015 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-5132; FAX (734) 763-7320

    Kevin P. Hegarty
    Executive Vice President and Chief Financial Officer
    3032 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-7270; FAX (734) 936-8730

    Rebecca Cunningham
    Interim Vice President for Research
    4080 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-1185; FAX (734) 763-0085

    Timothy G. Lynch
    Vice President and General Counsel
    5010 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-0304; FAX (734) 615-8937

    Thomas A. Baird
    Vice President for Development
    9000 Wolverine Tower
    Ann Arbor, MI 48109-1288
    (734) 647-6000; FAX (734) 647-6100

    Kallie Michaels
    Vice President for Communications
    2028 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-3526; FAX (734) 936-0775

    Ravi Pendse
    Vice President for Information Technology and Chief Information Officer
    5008 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 783- 7109

    Martin A. Philbert
    Provost and Executive Vice President for Academic Affairs
    3068 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 764-9292; FAX (734) 764-4546

    Marschall S. Runge
    Executive Vice President for Medical Affairs
    M4107 Med Sci I
    Ann Arbor, MI 48109-5626
    (734) 647-9351; FAX (734) 764-9017

    Cynthia H. Wilbanks
    Vice President for Government Relations;
    6008 Fleming Administration Building
    Ann Arbor, MI 48109-1340
    (734) 763-5554; FAX (734) 764-3316

  • Freedom of expression statement

    The Freedom of Expression Statement should be included in event programs for speakers or performers invited to the University.

    The statement is as follows:

    Thank you for attending this program. The University of Michigan strives to create a truly open forum, one in which diverse opinions can be expressed and heard.

    It is the right of members of the University community, speakers, artists, and other invited guests to express their views and opinions at the University. We will protect the right of individuals to speak or perform, and the rights of those members of the University community who wish to hear and communicate with an invited speaker or artist.

    Protesters also have a right to express their opposition to a speaker in appropriate ways, both within the confines of this building and outside the facility. However, protesters must not interfere unduly with communication between a speaker or artist and members of the audience.

    If the hosts of this event or University representatives believe that protesters are interfering unduly with a speaker or performer's freedom of expression, those protesters will be warned. If the warnings are not heeded and the interference continues, then the individuals responsible may be removed from the building.

    We reaffirm these policies in order to most fully protect the rights of free expression for speakers, performers, and protesters alike, as set forth by our Civil Liberties Board in our Student Handbook, and in accordance with the U-M Standard Practice Guide; Regents’ Ordinance Article XII, Section 1; and state statutes.

  • President’s diversity letter

    The President’s Diversity Letter should be distributed at least once per year by each school and college in one or more of their major recruiting materials.

    The letter is as follows:

    Welcome to the University of Michigan. As one of our nation’s great public universities, Michigan is most proud of its astonishing breadth and depth of academic excellence.

    At the very core of our excellence is our longstanding commitment to build and nurture a campus community characterized by a diversity of people, heritage, academic disciplines and scholarly pursuits.  We know that a broad spectrum of perspectives leads to richer educational experiences and intellectual engagement for everyone. Our many and varied voices must all be heard and equally valued. They help us challenge one another’s preconceived notions and expand our understanding. The fabric of our community is simply more vibrant when it is a diverse one.

    We know, too, that as a public university we must strive to promote the diversity reflected in the state, the nation and the world we serve.

    We cherish the value expressed by the University’s first president, Henry Philip Tappan: “We must take the world as full as it is.” All of us have a responsibility to recruit, welcome and retain the finest faculty, as well as the most talented students and staff, of all backgrounds, so we can further enhance Michigan’s academic distinction as well as the vitality of our campus.

    The U-M Senate Assembly, the governing body representing faculty from the Ann Arbor, Flint and Dearborn campuses, has voiced its “commitment to the value of diversity and urges that all members of the University—faculty, students, staff and administration—work together to develop new approaches to maintain diversity as a critical component of student education, research and service at the University of Michigan.”



    Mark S. Schlissel, MD, Ph.D

  • Nondiscrimination policy statement

    The Nondiscrimination Policy Statement is provided by the Office of Institutional Equity (763-0235). The full statement must appear in publications as required by the U.S. Department of Education. The Office of the General Counsel says that the statement should be included in any materials or publications that contain general information and are used to “recruit applicants, participants, beneficiaries, or employees.” Posters could be exempt if they include no “general information” beyond the announcement of an event.

    As of April 16, 2014, the Statement reads:

    Nondiscrimination Policy Statement

    The University of Michigan, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of Michigan is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment, educational programs and activities, and admissions. Inquiries or complaints may be addressed to the Senior Director for Institutional Equity, and Title IX/Section 504/ADA Coordinator, Office for Institutional Equity, 2072 Administrative Services Building, Ann Arbor, Michigan 48109-1432, 734-763-0235, TTY 734-647-1388, For other University of Michigan information call 734-764-1817.

    This notation must appear in employment ads as required by the U.S. Department of Labor. In instances where space is limited, please use the following instead:

    “A Non-discriminatory, Affirmative Action Employer”

  • Regents list

    The current list of the Regents of the University is required in “all University of Michigan publications designed primarily for external constituencies.” This includes but is not limited to:

    • newspapers, magazines, and brochures used for the cultivation or solicitation of private donors
    • publications produced to build or reinforce positive attitudes among alumni, parents, and government officials and to support the overall public relations goals of the institution
    • Interactive or digital materials such as websites used as promotional communications via goals

    This policy applies to all published materials (in print or online) that represent the mission, organization, or historical accomplishments of the university and all its major academic and operating units.

    New regents list effective 1/1/2019:

    This list changes at least every two years and is also available from the Office of the Secretary of the University (763-5553) and from the Regents website. Publishers are strongly encouraged to verify the accuracy of this list each time it is to be reproduced.

    When space is limited, the abbreviated list, below, may be used:

    Regents of the University of Michigan: Jordan B. Acker, Michael J. Behm, Mark J. Bernstein, Paul W. Brown, Shauna Ryder Diggs, Denise Ilitch, Ron Weiser, Katherine E. White, Mark S. Schlissel, ex officio.

    “Regents” is capitalized in University usage when it refers to the Regents of the University, but not “regental.”

    Please note: "ex officio" should be set in italics OR with parentheses, e.g., but not both:

    • ex officio
    • (ex officio)