“A brand is the most valuable piece of real estate in the world:
a corner of someone’s mind.” - John Hegarty

The University of Michigan Brand

The University of Michigan brand occupies a great many corners of a great many minds. Thus, its value is incalculable.

We are understandably careful about the way the University of Michigan brand is represented. There are specific guidelines. There are some “dos” and “don’ts.” 

They are all right here. Get acquainted.

Read President Mary Sue Coleman's message about moving U-M forward with our new brand identity.