Section Title

Brand Standards

Style Guide: Logo Guidelines

Our logo

The new signature mark is a freshening up of what’s been there all along: the maize Block M on a field of blue with the words “University of Michigan”.

From a design perspective, it’s clean, classic, and understated. Yet the new signature mark is a quick communicator of our nearly 200-year heritage, communicating authority and tradition. In its simplicity, there’s authority. In its understatement, a refusal to bow to passing design fads. Which earns it one additional adjective: exceptional.

The Victors font. Designed exclusively for us. By us.

What makes the Victors font unique? It was created by the University of Michigan for the University of Michigan. 

This serif font represents the longevity of our institution yet manages to remain modern-looking long after the typographical trend du jour has had its day. Each letterform is carefully constructed to ensure strong character recognition — in both traditional and digital channels.

As tempting as it is to use this font liberally, it is not designed for long-form reading and is not available for general copy purposes. Use of the Victors font is limited to the U-M wordmark, "University of Michigan,” our campuses (Flint and Dearborn) and the Board of Regents.

Using our logo

The clear-space rule

Our signature is one of our most visible and valuable assets. Respect it. 

Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.

The minimum clear space for the University of Michigan logo is defined as the height of the block M. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.

Minimum size

When reproducing our logo, be conscious of its size and legibility. Use common sense — a signature that is too small ceases to serve any useful communication function. Generally, our logo should never appear less than 3/8" tall in printed materials, and no less than 36px tall in the digital realm. 

In text

In text, the University of Michigan should appear as three words in upper- and lower-case with a capital “U” for University and a capital “M” for Michigan. In sentences, the University of Michigan artwork is never to be used in place of text. These same rules apply for the signatures for schools, colleges, institutes, and programs.


The University of Michigan logo is our most valuable brand asset.


The  logo is our most valuable brand asset.

Do the Right Thing

The University of Michigan logo has been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse. 

Do not:

  1. alter the marks in any way.
  2. use any part of the marks, including the Block M, as part of another word.
  3. redesign, redraw, animate, modify, distort, or alter the proportions of the marks.
  4. surround the marks with—or place in the foreground over—a pattern or design.
  5. rotate or render the marks three-dimensionally.
  6. add words, images, or any other new elements to the marks.
  7. replace the approved typeface with any other typeface.
  8. enclose the marks in a shape or combine it with other design elements or effects.
  9. modify the size or position relationship of any element within the marks.
  10. add additional copy to the marks.


  • Do Not Retype Text

  • Do Not Stretch

  • Do Not Alter Color

  • Do Not Distort

  • Do Not Add Shadow

  • Do Not Add Graphics

Please note, misused logos were not actually produced by the schools or colleges represented.

Download a University of Michigan logo.