Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: October - December 2017
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
49
Washington
Post -
72
New York
Times -
41
Wall Street
Journal -
40
NPR
News Stories
Top 5 Stories
-
1
Cinnamon may help attack fat, fight obesity, study finds
-
2
Michigan paleontologists uncover more mammoth bones at site
-
3
Childhood spankings can lead to adult mental health problems
-
4
Thruster for Mars mission breaks record
-
5
Going after opioid manufacturers, distributors in court may help with crisis
Top 5 Experts
-
Erik Gordon
Ross School
Issues:Pharmaceuticals, entrepreneurship
-
Barbara McQuade
Law School
Issues:National legal issues, FBI, Russia probe
-
Tiya Miles
LSA/Afroamerican and African studies, American culture, history
Issues:Slavery in Detroit
-
Mark Clague
SMTD
Issues:National anthem/NFL, Gershwin
-
Nicholas Bagley
Law School
Issues:Health care reform
Digital: October - December 2017
Digital
OVPC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- EspaƱol
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
1,124,496
Gateway Unique Visitors
-
9,767
Gateway Feature Clickthroughs
Top 6 clickthroughs
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Organizers of the Campus of the Future colloquium invited students to submit projects reimagining methods and spaces for teaching and learning at Michigan in the 21st century. Michigan Creative created a website and a series of materials to promote the competition and its events, including a grand finale where $30,000 in prize money was awarded to the top three ideas.
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![](/wp-content/themes/vpcomm2017/images/dashboard2017-18/dashboard-Q2-DEI.jpg)
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The initial year of U-M’s Diversity, Equity & Inclusion Strategic Plan implementation included several new DEI initiatives being incorporated into the university’s mission and operations. That progress was documented in the Strategic Plan for DEI: Year One Progress Report that was designed by Michigan Creative and shared with the campus community during U-M’s annual Diversity Summit.
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Social: October - December 2017
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private