Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: October - December 2017
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
49
Washington
Post -
72
New York
Times -
41
Wall Street
Journal -
40
NPR
News Stories
Top 5 Stories
-
1
Cinnamon may help attack fat, fight obesity, study finds
-
2
Michigan paleontologists uncover more mammoth bones at site
-
3
Childhood spankings can lead to adult mental health problems
-
4
Thruster for Mars mission breaks record
-
5
Going after opioid manufacturers, distributors in court may help with crisis
Top 5 Experts
-
Erik Gordon
Ross School
Issues:Pharmaceuticals, entrepreneurship
-
Barbara McQuade
Law School
Issues:National legal issues, FBI, Russia probe
-
Tiya Miles
LSA/Afroamerican and African studies, American culture, history
Issues:Slavery in Detroit
-
Mark Clague
SMTD
Issues:National anthem/NFL, Gershwin
-
Nicholas Bagley
Law School
Issues:Health care reform
Digital: October - December 2017
Digital
OVPC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- Español
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
1,124,496
Gateway Unique Visitors
-
9,767
Gateway Feature Clickthroughs
Top 6 clickthroughs
Organizers of the Campus of the Future colloquium invited students to submit projects reimagining methods and spaces for teaching and learning at Michigan in the 21st century. Michigan Creative created a website and a series of materials to promote the competition and its events, including a grand finale where $30,000 in prize money was awarded to the top three ideas.
The initial year of U-M’s Diversity, Equity & Inclusion Strategic Plan implementation included several new DEI initiatives being incorporated into the university’s mission and operations. That progress was documented in the Strategic Plan for DEI: Year One Progress Report that was designed by Michigan Creative and shared with the campus community during U-M’s annual Diversity Summit.
Social: October - December 2017
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private