Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: January - March 2018

Peer Comparison

Number of stories per month

Peers - Public
Peers - Private

News Stories

National - 75,538 / International - 18,113

Top 5 Experts

Barbara McQuade

Law School

Issues:Russia probe, national legal issues
Richard Curtin

Institute for Social Research

Issues:Consumer sentiment
Betsey Stevenson

Ford School of Public Policy

Issues:Gender bias, equity issues
Erik Gordon

Ross School of Business

Issues:Tariffs, stock market, corporations
Aviv Ovadya

School of Information

Issues:Social media, fake news

Social: January - March 2018

Facebook

777,002

Followers

.19%
Growth Rate
19.1M
Page Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Twitter

200,336

Followers

1.28%
Growth Rate
7M
Total Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Instagram

163,789

Followers

1.72%
Growth Rate
472K+
Quarterly Likes

Peers - Public
Peers - Private

Michigan Radio: October - December 2017

Average Monthly Streaming Audience

510,100

Average Weekly Listening Audience

The state’s most listened to public radio station.

Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Fall 2017.

Digital: January - March 2018

OVPC total pageviews

Gateway
The University Record
Michigan News
Michigan Today
Global Michigan
Public Affairs
World Class
Arts & Culture
Español
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Innovate Blue

5,869,777

Gateway total pageviews

1,071,434
Gateway Unique Visitors
9,909
Gateway Feature Clickthroughs

Top 6 clickthroughs

Featured Project

Speech and Inclusion Series Branding

Michigan Creative collaborated with the Office of Diversity, Equity & Inclusion, the Office of the Provost, Wallace House and several other units to develop an overall design identity, messaging and toolkit for the "2018 Speech and Inclusion: Recognizing Conflict and Building Tools for Engagement" series of winter semester events.

Featured Project

Poverty Solutions 2017 Progress Report

Michigan Creative

Poverty Solutions, U-M’s initiative to prevent and alleviate poverty, worked with Michigan Creative to create a 2017 Progress Report highlighting its first year of developing new partnerships, implementing programs to boost job opportunities and raising the public’s awareness about low-income families.