Shortened URLs make it easy to type in a web address quickly and provide important analytics to help you understand how your links are performing in social, print, email, and on the web.
URLs that begin with myumi.ch/ are created with the URL shortener maintained by the U-M Office of the Vice President for Communications and is used by UMSocial and other official U-M social media accounts. Departments interested in obtaining shortened U-M URLs or access to the tool for social media or print use can contact firstname.lastname@example.org.
You can preview the full URL by adding + to the end of the shortlink. For example: myumi.ch/JW7o2+
The ITS Safe Computing site has additional information about URL shortening and security.