URL Shortener

Shortened URLs make it easy to type in a web address quickly and provide important analytics to help you understand how your links are performing in social, print, email, and on the web.


URLs that begin with myumi.ch/ are created with the URL shortener maintained by the U-M Office of the Vice President for Communications and is used by UMSocial and other official U-M social media accounts. Departments interested in obtaining shortened U-M URLs or access to the tool for social media or print use can contact umdigital@umich.edu.

You can preview the full URL by adding + to the end of the shortlink. For example: myumi.ch/JW7o2+

The ITS Safe Computing site has additional information about URL shortening and security.

Academic researchers

U-M researchers needing bulk shortened URLs for research surveys can contact umdigital@umich.edu for access to a special academic shortening tool.