Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: October - December 2016

Peer Comparison

Number of stories per month

Peers - Public
Peers - Private

News Stories

National - 75,659 / International - 20,282

Top 5 Experts

Arthur Lupia

Political Science, ISR

Issues:Presidential campaign & election
Michael Traugott

ISR, Communication Studies, Political Science

Issues:Presidential campaign & election
Justin Wolfers

Economics, Ford School

Issues:Donald Trump & economy
J. Alex Halderman

Electrical Engineering and Computer Science

Issues:Electronic voting & cybersecurity
Linda Lim

Ross

Issues:Donald Trump & economy, international trade

Social: October - December 2016

Facebook

761,871

Followers

1.0%
Growth Rate
31.5M
Page Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Twitter

169,886

Followers

5.34%
Growth Rate
5.4M
Total Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Instagram

135,474

Followers

8.8%
Growth Rate
397K+
Quarterly Likes

Peers - Public
Peers - Private

Michigan Radio: April - June 2016

Average Monthly Streaming Audience

484,400

Average Weekly Listening Audience

The state’s most listened to public radio station.

Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Spring 2016.

Digital: October - December 2016

OVPC total pageviews

Gateway
The University Record
Michigan News
Michigan Today
International Michigan
Public Affairs
World Class
Arts & Culture
Español
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Innovate Blue

6,698,203

Gateway total pageviews

1,256,189
Gateway Unique Visitors
10,639
Gateway Feature Clickthroughs

Top 6 clickthroughs

Featured Project

Freedom of Speech Campaign

As an extension of "U-M's Expect Respect" initiative, a freedom of speech campaign was launched in fall 2016. Print and digital marketing materials, news, social media, PR and presidential communications were used to encourage meaningful discussion, raise awareness about the value of freedom of speech and educate about U-M resources.

View the posters

Featured Project

U-M Bicentennial Alumni Awards Promotion

Michigan Creative

The university created a special award for its 200th year to honor 20 people whose work and contributions after leaving U-M embody the breadth and excellence of the university. The U-M Bicentennial Alumni Awards were promoted through articles, HTML emails, the gateway and social media contributing to 145 alumni nominations.

Featured Project

DE&I Strategic Plan Launch Video

Michigan Creative

The Diversity, Equity and Inclusion Strategic Plan launch video was created to capture the series of events in October 2016 announcing U-M’s five-year strategic plan, “Many Voices, One Michigan.” It features U-M leadership, students, faculty and staff discussing their hopes for the future of diversity, equity and inclusion at U-M.

View the video