Guy Winter

Managing Director, Michigan Creative

Winter oversees Michigan Creative, the university’s central marketing strategy and services unit, and directly manages its account services team. He also provides strategic communications consulting to U-M’s schools, colleges and units and the central administrative offices.

Winter’s 20 years of account management work includes positions at ad agencies such as McCann-Erickson, Carlson Marketing Group and Campbell-Ewald, as well as the interactive shops Coolfire and Fry, Inc. where he managed e-commerce, mobile and marketing projects for a wide variety of clients. He has a BS in advertising from Ferris State University.