Managing Director, Michigan Creative

Guy Winter is the Managing Director of Michigan Creative, overseeing all operations and ensuring services align with customers’ needs. Guy manages an innovative team of project managers, writers, designers, digital marketers, and web professionals who deliver effective and highly creative strategic services for partners across the University of Michigan campuses and Health System. He also is responsible for all staff and resource management, recruiting, hiring, professional development, and marketing outreach for the unit.

As a senior staff member in the Office of the Vice President for Communications, Guy works closely with colleagues in OVPC to develop and implement collaborative, comprehensive, measurable communications approaches that use the strengths and contributions of the entire department. He provides strategic marketing and communications input and leadership for the university’s strategic initiatives, such as the award-winning Go Blue Guarantee and This is Michigan campaigns.

Before joining U-M in 2012, Guy spent over 20 years with top-tier agencies providing account management, consulting and delivery management of marketing, advertising, and e-commerce services to global brands. He holds a bachelor’s degree in business/advertising from Ferris State University and serves on its integrated marketing communication advisory board.