Marketing & Communications Impact

2016 Fiscal Highlights, Impact and Reach

News: Fiscal Year 2016

Peer Comparison

Number of stories per month

Peers - Public

NOTE: UCLA’s June results were boosted by the announcement of a Supreme Court ruling on affirmative action as well as a large donor gift.
Peers - Private

NOTE: Harvard’s May results spiked with the announcement that Malia Obama would be attending that university.

News Stories

National - 222,858 / Global - 73,738

Top 10 Experts

Dan Fisher

Paleontology

Issues:Mammoth
Richard Curtin

ISR

Issues:Consumer Confidence
Erik Gordon

Ross

Issues:Mergers/Acquisitions, General Business
James Sayers

UMTRI

Issues:Mcity, Connected Vehicles
Sue Dynarski

Education/Public Policy/Economics

Issues:Higher Ed Affordability

Digital: Fiscal Year 2016

OVPGC total pageviews

Gateway
The University Record
Michigan News
Michigan Today
Global Michigan
Public Affairs
World Class
Arts & Culture
Español
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Innovate Blue

27,621,703

Gateway total pageviews

4,828,179
Gateway Unique Visitors
66,949
Gateway Feature Clickthroughs

Top 6 clickthroughs

1
Mammoth Discovery
2
#MGoGrad
3
Mcity Opens

Featured Project

Sexual Assault Prevention Awareness Campaign

The "Support/Listen/Empower" campaign launched in April, as part of Sexual Assault Awareness month. Its messaging, crafted with experts at the Sexual Assault Prevention & Awareness Center, illustrates U-M’s commitment to a safe campus climate and aims to support and educate students.

More about SAPAC

Featured Project

Made at Michigan Debut

For the first time ever, U-M released a digital and print report covering entrepreneurship and innovation on campus. The Made at Michigan publication explores a wide range of student ventures across all of the schools and colleges, demonstrating a robust entrepreneurial environment.

More about Made at Michigan

Featured Project

"Love, Life & Loss" Video Campaign

The premiere of "Seven Last Words of the Unarmed," performed by the Men’s Glee Club, was captured in a documentary titled "Love, Life & Loss." The film highlights the power of art in provoking thought and critical discourse, and was broadcast on Detroit Public Television in June 2016.

More about "Love, Life & Loss" Video Campaign