Marketing & Communications Impact

2018 Highlights, Impact and Reach

News

Peer Comparison

Number of stories per month

Peers - Public
Peers - Private

News Stories

Total Number of News Stories - 355,345

National - / Global -

(Excluding Athletics)

Top Experts

Jonathon Overpeck

School for Environment and Sustainability

Issues:Climate change, environment
Susan Dynarski

Ford School, Education

Issues:College affordability, access
Barbara McQuade

Law School

Issues:Legal issues in U.S. government
Betsey Stevenson

Ford School, Economics/LSA

Issues: Recession, tariffs, wages
Justin Wolfers

Ford School, Economics/LSA

Issues:U.S. economy

Erik Gordon

Michigan Ross

Issues:Stocks, IPOs, tech companies
J. Alex Halderman

Electrical Engineering and Computer Science

Issues:Electronic voting, fraud
Richard Curtin

ISR

Issues:Consumer Confidence
Florian Schaub

School of Information, Electrical Engineering and Computer Science

Issues:Privacy, human-computer interaction
Nicholas Bagley

Law School

Issues:Health law, administrative law

BRAND

Positive Sentiment Analysis

This graphic shows an analysis of sentiment through artificial intelligence related to specific conversations about higher education institutions across social media, news sites, blogs and more.

Social

Facebook

778,243

Followers

1.28%
Yearly Growth Rate
110M+
Yearly Page Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Twitter

210,267

Followers

8.25%
Yearly Growth Rate
23M+
Yearly Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Instagram

209,350

Followers

32.99%
Yearly Growth Rate
1.47M
Yearly Likes

Peers - Public
Peers - Private

Michigan Radio

692,000

Average Monthly Streaming Audience

519,600

Average Weekly Listening Audience

The state’s most-listened-to public radio station.

Based on total weekly cumulative audience as measured by the Nielsen Audio National Regional Database, Spring 2018.

Digital

TOTAL PAGEVIEWS FOR VPCOMM MANAGED WEBSITES

Gateway
The University Record
Michigan News
Michigan Today
Global Michigan
Public Affairs
Engaged Michigan
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Arts & Culture
Español
Innovate Blue

Gateway total pageviews

Gateway Unique Visitors
Gateway Feature Clickthroughs

Top 6 clickthroughs

Featured Project

Social Integrity Website

Michigan Creative collaborated with UM Social and the School of Information to develop an overall design identity, messaging and website for "Social Integrity," a new campaign focused on educating social media users on how to protect themselves, defining and inspiring civil online behavior and providing online tools and resources.

More about Social Integrity

Featured Project

Made at Michigan Report

Michigan Creative

Each year, U-M releases a digital and print report covering entrepreneurship and innovation on campus. The Made at Michigan publication explores a wide range of student and alumni ventures at all stages of development and across all disciplines, demonstrating U-M’s thriving entrepreneurial environment.

More about Made at Michigan

Featured Project

"This is Michigan" — Stories of Our State

This is Michigan—Stories of our State is an integrated communication effort on the benefits that U-M research, teaching, patient care and public service bring to the state. As of Oct. 2018, our stories have reached Michiganders through state news outlets and garnered 14.5+M video views, 11.6M engagements (likes, comments, shares) and 170K clicks to the Michigan impact site.

More about This is Michigan