Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: April - June 2016

Peer Comparison

Number of stories per month

Peers - Public

NOTE: UCLA’s June results were boosted by the announcement of a Supreme Court ruling on affirmative action as well as a large donor gift.
Peers - Private

NOTE: Harvard’s May results spiked with the announcement that Malia Obama would be attending that university.

News Stories

National - 68,722 / International - 18,101

Top 5 Experts

Richard Curtin

ISR

Issues:Consumer confidence, Brexit
Christian Davenport

Political Science

Issues:Race relations, political violence, protests
Cindy Schipani

Ross

Issues:Panama papers
Betsey Stevenson

Economics, Ford School

Issues:U.S. economy, Labor Market, Women and Jobs
Stefan Szymanski

Kinesiology

Issues:FIFA

Michigan Radio: September - November 2015

Average Monthly Streaming Audience

437,800

Average Weekly Listening Audience

The state’s most listened to public radio station.

Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Fall 2015.

Digital: April - June 2016

OVPGC total pageviews

Gateway
The University Record
Michigan News
Michigan Today
International Michigan
Public Affairs
World Class
Arts & Culture
Español
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Innovate Blue

6,070,936

Gateway total pageviews

1,036,154
Gateway Unique Visitors
13,067
Gateway Feature Clickthroughs

Top 6 clickthroughs

Featured Project

Sexual Assault Prevention Awareness Campaign

The "Support/Listen/Empower" campaign launched in April, as part of Sexual Assault Awareness month. Its messaging, crafted with experts at the Sexual Assault Prevention & Awareness Center, illustrates U-M’s commitment to a safe campus climate and aims to support and educate students.

More about SAPAC

Featured Project

Made at Michigan Debut

For the first time ever, U-M released a digital and print report covering entrepreneurship and innovation on campus. The Made at Michigan publication explores a wide range of student ventures across all of the schools and colleges, demonstrating a robust entrepreneurial environment.

More about Made at Michigan

Featured Project

"Love, Life & Loss" Video Campaign

The premiere of "Seven Last Words of the Unarmed," performed by the Men’s Glee Club, was captured in a documentary titled "Love, Life & Loss." The film highlights the power of art in provoking thought and critical discourse, and was broadcast on Detroit Public Television in June 2016.

More about "Love, Life & Loss" Video Campaign