Marketing & Communications Impact

2017 Fiscal Highlights, Impact and Reach

News: Fiscal Year 2017

Peer Comparison

Number of stories per month

Peers - Public
Peers - Private

News Stories

National - 277,424 / Global - 75,641

Top 10 Experts

Erik Gordon

Ross

Issues:Corporate deals, stocks
Richard Curtin

ISR

Issues:Consumer Confidence
Aaron Kall

Debate Program

Issues:Presidential debates
Betsey Stevenson

LSA/Economics, Ford School

Issues:U.S. economy, labor market
J. Alex Halderman

Electrical Engineering and Computer Science

Issues:Electronic voting and cybersecurity

Social: Fiscal Year 2017

Facebook

766,121

Followers

2.37%
Yearly Growth Rate
80M
Yearly Page Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Twitter

182,069

Followers

18.86%
Yearly Growth Rate
22M
Yearly Impressions*

*Impressions are the number of times your content is displayed

Peers - Public
Peers - Private

Instagram

144,375

Followers

34%
Yearly Growth Rate
1.28M
Yearly Likes

Peers - Public
Peers - Private

Digital: Fiscal Year 2017

OVPGC total pageviews

Gateway
The University Record
Michigan News
Michigan Today
Global Michigan
Public Affairs
World Class
Arts & Culture
Español
Sustainability
Office of the President
Diversity
Michigan Impact
Heritage
Innovate Blue

25,225,725

Gateway total pageviews

4,553,210
Gateway Unique Visitors
48,011
Gateway Feature Clickthroughs

Top 6 clickthroughs

Featured Project

DE&I Strategic Plan launch

The Diversity, Equity and Inclusion Strategic Plan launch campaign was created to support the October announcement of U-M’s five-year strategic plan titled “Many Voices, One Michigan.” The campaign included promotion of a series of plan-related events as well as communication around the plan itself.

More about the Strategic Plan

Featured Project

Go Blue Guarantee

Michigan Creative

In June 2017, U-M launched the Go Blue Guarantee, a financial aid program that covers the full cost of in-state tuition for four years on the Ann Arbor campus for eligible Michigan residents. Press releases, an editorial, a website, videos and a social media campaign were created to raise awareness about this program and U-M’s commitment to affordability.

Featured Project

"Future University Community" Recap Video

A recap video was created to capture the "Reflections on the Future University Community: A Dialogue with Justices Sonia Sotomayor and Susanne Baer" event. This discussion, moderated by journalist Michele Norris, former host of NPR’s "All Things Considered," was part of the President’s Bicentennial Colloquium.

View the video