Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: July - September 2017

Michigan News
Peer Comparison
Number of stories per month
  • Peers - Public
  • Peers - Private
Top News Sources
Number of U-M stories this quarter
  • 56
    Washington
    Post
  • 52
    New York
    Times
  • 42
    Wall Street
    Journal
  • 35
    NPR
News Stories
National - 60,490 / International - 18,409
Top 5 Experts

Social: July - September 2017

Social Media
Facebook
771,300

Followers

  • .22%
    Growth Rate
  • 10M
    Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
187,721

Followers

  • 1%
    Growth Rate
  • 3.2M
    Total Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Instagram
150,151

Followers

  • 1.3%
    Growth Rate
  • 281K+
    Quarterly Likes
  • Peers - Public
  • Peers - Private

Digital: July - September 2017

Digital
6,199,309

OVPC total pageviews

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • Global Michigan
  • Public Affairs
  • World Class
  • Arts & Culture
  • Espa├▒ol
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Innovate Blue
5,848,754

Gateway total pageviews

  • 1,077,688
    Gateway Unique Visitors
  • 11,337
    Gateway Feature Clickthroughs
Top 6 clickthroughs

View the OVPC Michigan In Review report, featuring U-M communications highlights.