Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: July - September 2017
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
56
Washington
Post -
52
New York
Times -
42
Wall Street
Journal -
35
NPR
News Stories
Top 5 Stories
Top 5 Experts
-
Nicholas Bagley
Law
Issues:Obamacare
-
Erik Gordon
Ross
Issues:Corporate deals, stocks
-
Richard Primus
Law
Issues:Supreme Court, travel ban, presidential powers
-
Richard Rood
SEAS, Engineering
Issues:Climate change
-
Mark Fendrick
SPH, VBID
Issues:Health care reform
Digital: July - September 2017
Digital
OVPC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- Español
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
1,077,688
Gateway Unique Visitors
-
11,337
Gateway Feature Clickthroughs
Top 6 clickthroughs
Michigan Creative recently worked with the Office of Student Life to create a new campaign for Expect Respect raising awareness about how we can create a campus community where all can live, learn, work and thrive – with all of our differences. It encourages students to reflect on their own attitudes and behaviors and how they can contribute to a culture of respect.
Planet Blue, U-M’s sustainability initiative, worked with Michigan Creative to create an awareness campaign titled "Planet Blue Begins With You" featuring posters, Diag boards, bus signs, T-shirts, buttons and laptop stickers. It calls attention to U-M’s many sustainability-related activities in research, education and operations and gives examples of how students can get involved in each area.
Michigan Media produced a "Welcome Back to Michigan" video that was sent out to all members of the U-M community at the start of the 2017-18 academic year. It features students, faculty and staff discussing their favorite things about U-M, its campus and Ann Arbor.
View the video
View the OVPC Michigan In Review report, featuring U-M communications highlights.
Social: July - September 2017
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private