Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: January - March 2017

Michigan News
Peer Comparison
Number of stories per month
  • Peers - Public
  • Peers - Private
Top News Sources
Number of U-M stories this quarter
  • 93
    Washington
    Post
  • 72
    New York
    Times
  • 64
    Wall Street
    Journal
  • 20
    NPR
News Stories
National - 68,135 / International - 18,687
Top 5 Experts

Social: January - March 2017

Social Media
Facebook
764,727

Followers

  • .28%
    Growth Rate
  • 17.8M
    Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
176,627

Followers

  • 1.3%
    Growth Rate
  • 6M
    Total Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Instagram
140,084

Followers

  • 1.1%
    Growth Rate
  • 324K+
    Quarterly Likes
  • Peers - Public
  • Peers - Private

Michigan Radio: October-December 2016

Michigan Radio
123,455

Average Monthly Streaming Audience

531,500

Average Weekly Listening Audience

The state’s most listened to public radio station.

Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Fall 2016.

Digital: January - March 2017

Digital
7,489,727

OVPC total pageviews

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • Global Michigan
  • Public Affairs
  • World Class
  • Arts & Culture
  • Espa├▒ol
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Innovate Blue
6,586,574

Gateway total pageviews

  • 1,201,290
    Gateway Unique Visitors
  • 14,536
    Gateway Feature Clickthroughs
Top 6 clickthroughs

View the OVPC Michigan In Review report, featuring U-M communications highlights.