Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: January - March 2017
Number of stories per month
Peers - Public
Peers - Private
Top News Sources
Number of U-M stories this quarter
Top 5 Stories
Michigan Radio: October-December 2016
Average Monthly Streaming Audience
Average Weekly Listening Audience
The state’s most listened to public radio station.
Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Fall 2016.
Digital: January - March 2017
OVPC total pageviews
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- Office of the President
- Michigan Impact
- Innovate Blue
Gateway total pageviews
Gateway Unique Visitors
Gateway Feature Clickthroughs
Top 6 clickthroughs
U-M Annual Report
U-M’s 2016 annual report was launched in an expanded, interactive digital format in January 2017. It provides details on U-M's financial position and highlights education, research, public service and patient care on the Ann Arbor campus, as well as educational opportunities on the Flint and Dearborn campuses.
SAPAC Consent Campaign
A new campaign focused on raising awareness about the issue of consent was developed for the Sexual Assault Prevention and Awareness Center. It features bus signs, posters and Diag boards with messaging stressing the importance of communication and consent in both new and established sexual relationships.
"Future University Community" Recap Video
A recap video was created to capture the "Reflections on the Future University Community: A Dialogue with Justices Sonia Sotomayor and Susanne Baer" event. This discussion, moderated by journalist Michele Norris, former host of NPR’s "All Things Considered," was part of the President’s Bicentennial Colloquium.View the video
View the OVPC Michigan In Review report, featuring U-M communications highlights.