Marketing & Communications Impact

Quarterly Highlights, Impact and Reach

News: October - December 2016

Michigan News
Peer Comparison
Number of stories per month
  • Peers - Public
  • Peers - Private
Top News Sources
Number of U-M stories this quarter
  • 92
    Washington
    Post
  • 87
    New York
    Times
  • 57
    Wall Street
    Journal
  • 26
    NPR
News Stories
National - 75,659 / International - 20,282
Top 5 Experts
  • Arthur Lupia
    Political Science, ISR

    Issues:Presidential campaign & election

  • Michael Traugott
    ISR, Communication Studies, Political Science

    Issues:Presidential campaign & election

  • Justin Wolfers
    Economics, Ford School

    Issues:Donald Trump & economy

  • J. Alex Halderman
    Electrical Engineering and Computer Science

    Issues:Electronic voting & cybersecurity

  • Linda Lim
    Ross

    Issues:Donald Trump & economy, international trade

Social: October - December 2016

Social Media
Facebook
761,871

Followers

  • 1.0%
    Growth Rate
  • 31.5M
    Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
169,886

Followers

  • 5.34%
    Growth Rate
  • 5.4M
    Total Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Instagram
135,474

Followers

  • 8.8%
    Growth Rate
  • 397K+
    Quarterly Likes
  • Peers - Public
  • Peers - Private

Michigan Radio: April - June 2016

Michigan Radio
106,136

Average Monthly Streaming Audience

484,400

Average Weekly Listening Audience

The state’s most listened to public radio station.

Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Spring 2016.

Digital: October - December 2016

Digital
7,466,882

OVPC total pageviews

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • International Michigan
  • Public Affairs
  • World Class
  • Arts & Culture
  • Español
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Innovate Blue
6,698,203

Gateway total pageviews

  • 1,256,189
    Gateway Unique Visitors
  • 10,639
    Gateway Feature Clickthroughs
Top 6 clickthroughs