Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: July - September 2016
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
64
Washington
Post -
66
New York
Times -
65
Wall Street
Journal -
10
NPR
News Stories
Top 5 Stories
-
1
U-M, international team explore genetic architecture of Type II diabetes
-
2
Michigan lab helps runners improve form, decrease time
-
3
Researchers ’solve’ key Zika virus protein
-
4
Dinosaurs were killed by one-two punch of twin disasters
-
5
Self-driving vehicles will have limited impact on productivity
Top 5 Experts
-
Aaron Kall
Debate Program
Issues:Presidential debates
-
Erik Gordon
Ross
Issues:Mergers & acquisitions
-
J. Alex Halderman
EECS
Issues:Electronic voting and cybersecurity
-
Mark Clague
SMTD
Issues:Star Spangled Banner/protests
-
Susan Dynarski
Education/Public Policy/Economics
Issues:Higher education affordability
Michigan Radio: April - June 2016
Michigan Radio
Average Monthly Streaming Audience
Average Weekly Listening Audience
The state’s most listened to public radio station.
Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Spring 2016.
Digital: July - September 2016
Digital
OVPGC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- International Michigan
- Public Affairs
- World Class
- Arts & Culture
- Español
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
1,122,776
Gateway Unique Visitors
-
10,568
Gateway Feature Clickthroughs
Top 6 clickthroughs
Featured Project
Español website refresh
The “Español” website, a U-M news and information resource for Spanish-speaking audiences, was redesigned to be responsive—enabling users on mobile devices to access critical content— and given a sleek new look and an interactive map that details U-M projects by country.
More about Español
Featured Project
DE&I Strategic Plan launch
The Diversity, Equity and Inclusion Strategic Plan launch campaign was created to support the October announcement of U-M’s five-year strategic plan titled “Many Voices, One Michigan.” The campaign included promotion of a series of plan-related events as well as communication around the plan itself.
More about the Strategic Plan
Featured Project
"Welcome Back" Video
As the 2016-17 school year started, students and university leaders offered a musical video bus tour of campus, to welcome current students back home and show new students how they can explore, discover, grow and achieve at the University of Michigan.
View the bus tour
Social: July - September 2016
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private