Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: January - March 2017
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
93
Washington
Post -
72
New York
Times -
64
Wall Street
Journal -
20
NPR
News Stories
Top 5 Stories
Top 5 Experts
-
Erik Gordon
Ross
Issues:Corporate deals, stocks
-
Michael Sivak
UMTRI
Issues:Vehicle ownership, self-driving cars
-
Marina Whitman
Ford, Ross
Issues:NAFTA, auto industry
-
Margo Schlanger
Law
Issues:Immigration, travel ban
-
Nicholas Bagley
Law
Issues:Obamacare
Michigan Radio: October-December 2016
Michigan Radio
Average Monthly Streaming Audience
Average Weekly Listening Audience
The state’s most listened to public radio station.
Based on CUME (cumulative audience) which is the total number of unique listeners over a specified period as measured by the Nielsen Audio National Regional Database, Fall 2016.
Digital: January - March 2017
Digital
OVPC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- Español
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
1,201,290
Gateway Unique Visitors
-
14,536
Gateway Feature Clickthroughs
Top 6 clickthroughs
U-M’s 2016 annual report was launched in an expanded, interactive digital format in January 2017. It provides details on U-M's financial position and highlights education, research, public service and patient care on the Ann Arbor campus, as well as educational opportunities on the Flint and Dearborn campuses.
A new campaign focused on raising awareness about the issue of consent was developed for the Sexual Assault Prevention and Awareness Center. It features bus signs, posters and Diag boards with messaging stressing the importance of communication and consent in both new and established sexual relationships.
A recap video was created to capture the "Reflections on the Future University Community: A Dialogue with Justices Sonia Sotomayor and Susanne Baer" event. This discussion, moderated by journalist Michele Norris, former host of NPR’s "All Things Considered," was part of the President’s Bicentennial Colloquium.
View the video
View the OVPC Michigan In Review report, featuring U-M communications highlights.
Social: January - March 2017
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private