Marketing & Communications Impact
Quarterly Highlights, Impact and Reach
News: April - June 2017
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this quarter
-
60
Washington
Post -
80
New York
Times -
47
Wall Street
Journal -
37
NPR
News Stories
Top 5 Stories
Top 5 Experts
-
Mark Schlissel
President
Issues:Go Blue Guarantee, impact of university research
-
Betsey Stevenson
LSA/Economics, Ford School
Issues:U.S. economy, labor market
-
Barbara McQuade
Law School
Issues:National legal issues, Russia probe, FBI
-
Amanda Lotz
LSA/Communication Studies
Issues:Television, video streaming, net neutrality
-
Richard Curtin
ISR
Issues:Consumer confidence, economy
Digital: April - June 2017
Digital
OVPC total pageviews
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- World Class
- Arts & Culture
- Español
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Innovate Blue
Gateway total pageviews
-
972,955
Gateway Unique Visitors
-
12,268
Gateway Feature Clickthroughs
Top 6 clickthroughs
In June 2017, U-M launched the Go Blue Guarantee, a financial aid program that covers the full cost of in-state tuition for four years on the Ann Arbor campus for eligible Michigan residents. Press releases, an editorial, a website, videos and a social media campaign were created to raise awareness about this program and U-M’s commitment to affordability.
Featured Project
The Evolving Bargain Between Research Universities and Society Colloquium
Michigan Creative
A website, advertisements, digital signs and html email invitations were created to promote the second of three President’s Bicentennial Colloquia where leaders from nine of the world’s most distinguished universities discussed the evolving bargain between research universities and societies. Nearly 1,800 tickets were reserved for the event.
A recap video was created to capture the "Reflections on the Future University Community: A Dialogue with Justices Sonia Sotomayor and Susanne Baer" event. This discussion, moderated by journalist Michele Norris, former host of NPR’s "All Things Considered," was part of the President’s Bicentennial Colloquium.
View the video
View the OVPC Michigan In Review report, featuring U-M communications highlights.
Social: April - June 2017
Social Media
Facebook
Followers
Growth Rate
Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Growth Rate
Total Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Growth Rate
Quarterly Likes
Peers - Public
Peers - Private