Marketing & Communications Impact

2019 Highlights, Impact and Reach
Peer Comparison
Number of stories per month
  • Peers - Public
  • Peers - Private
Top News Sources
Number of U-M stories this year
  • 289
    New York
    Times
  • 165
    Washington
    Post
  • 135
    NPR
  • 202
    Wall Street
    Journal
News Stories
Total Number of News Stories - 300,906

National - 231,453 / Global - 69,453

(Excluding Athletics)

Top Experts
Facebook
782,875

Followers

  • 0.59%
    Yearly Growth Rate
  • 112M+
    Yearly Page Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Twitter
228,474

Followers

  • 8.66%
    Yearly Growth Rate
  • 33M+
    Yearly Impressions*

*Impressions are the number of times your content is displayed

  • Peers - Public
  • Peers - Private
Instagram
262,447

Followers

  • 25.49%
    Yearly Growth Rate
  • 2.39M
    Yearly Likes
  • Peers - Public
  • Peers - Private

Michigan Radio

Michigan Radio
971,700

Average Monthly Broadcast Audience

159,640

Average Monthly Streaming Audience

420,610

Average Monthly Website Unique Users

The state’s most-listened-to public radio station.

Source: Nielsen Audio National Regional Database, Spring 2019.

Digital

Digital
29,149,968

TOTAL PAGEVIEWS FOR VPCOMM MANAGED WEBSITES

  • Gateway
  • The University Record
  • Michigan News
  • Michigan Today
  • Global Michigan
  • Public Affairs
  • Engaged Michigan
  • Sustainability
  • Office of the President
  • Diversity
  • Michigan Impact
  • Heritage
  • Arts & Culture
  • Español
  • Innovate Blue
23,506,161

Gateway total pageviews

  • 9,296,698
    Gateway Unique Visitors
  • 42,467
    Gateway Feature Clickthroughs
Top 6 clickthroughs