Marketing & Communications Impact
2019 Highlights, Impact and Reach
News
Michigan News
Peer Comparison
Number of stories per month
-
Peers - Public
-
Peers - Private
Top News Sources
Number of U-M stories this year
-
289
New York
Times -
165
Washington
Post -
135
NPR
-
202
Wall Street
Journal
News Stories
National - 231,453 / Global - 69,453
(Excluding Athletics)
Popular Stories
-
Biologists capture image of tarantula dragging oppossum
-
Fatal chirps: Nocturnal flight calls increase building collisions among migrating birds
-
Lost wallet? More cash means you are more likely to get it back
-
Solving the sun’s super-heating mystery with Parker Solar Probe
-
A Jetsons future? Assessing the role of flying cars in sustainable mobility
-
Marijuana use among US college students reaches new 35-year high
-
Measuring motion sickness in driverless cars
-
Inclusive play: U-M art professor leads creation of interactive game for kids with and without disabilities
-
A laser pointer could hack your voice-controlled virtual assistant
-
New $300 million U-M research and education center to anchor 14-acre Detroit Center for Innovation in the heart of Detroit
Top Experts
-
Barb McQuade
Law School
Issues: Politics, law, Justice Department
-
Aaron Kall
Debate
Issues: Debate, Politics, Presidential Race
-
Betsey Stephenson
Ford School
Issues: Economic inequality
-
Erik Gordon
Michigan Ross
Issues: Amazon, Quicken Loans, businesses in the news
-
Rebecca Cunningham
Michigan Medicine, VP Research
Issues: Firearm deaths, child deaths and injuries
-
Richard Curtain
ISR
Issues:Consumer confidence, economy
-
Nicholas Bagley
Law School
Issues:Health care law
-
Alex Halderman
Engineering
Issues:Election systems, hacking
-
Sue Dynarski
Education, Ford School, Economics/LSA
Issues:College affordability
-
Leah Litman
Law School
Issues:Constitutional law, federal sentencing
Michigan Radio
Michigan Radio
Average Monthly Broadcast Audience
Average Monthly Streaming Audience
Average Monthly Website Unique Users
The state’s most-listened-to public radio station.
Source: Nielsen Audio National Regional Database, Spring 2019.
Digital
Digital
TOTAL PAGEVIEWS FOR VPCOMM MANAGED WEBSITES
- Gateway
- The University Record
- Michigan News
- Michigan Today
- Global Michigan
- Public Affairs
- Engaged Michigan
- Sustainability
- Office of the President
- Diversity
- Michigan Impact
- Heritage
- Arts & Culture
- Español
- Innovate Blue
Gateway total pageviews
-
9,296,698
Gateway Unique Visitors
-
42,467
Gateway Feature Clickthroughs
Top 6 clickthroughs
Michigan Media collaborated with the Office of Undergraduate Admissions to create a new Admissions Video that takes a fresh perspective by having the U-M story told completely through the voices and experiences of current students. This approach worked so well that it won a Gold CASE Award for "Best Video for Student Recruitment."
More about Admissions
Each year U-M produces a digital and print report showcasing how bold new initiatives are advancing the public good through research, education and patient care. U-M’s 2019 report features messages from leadership, a highlights slideshow, major projects and awards & honors along with financial statements.
More about the Annual Report
Featured Project
"This is Michigan" — Stories of Our State
This is Michigan—Stories of our State is OVPC's integrated communication effort sharing the benefits that U-M research, teaching, patient care and public service bring to the state. During 2019, five PSAs were developed featuring campaign footage and messaging to be played at the stadium and during nationally televised football games.
More about This is Michigan
Social
Social Media
Facebook
Followers
Yearly Growth Rate
Yearly Page Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Twitter
Followers
Yearly Growth Rate
Yearly Impressions*
*Impressions are the number of times your content is displayed
Peers - Public
Peers - Private
Instagram
Followers
Yearly Growth Rate
Yearly Likes
Peers - Public
Peers - Private